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"Kek", from "kekeke"/"ㅋㅋㅋ", a Korean onomatopoeia of laughter applied equally to "LOL", may be the Korean equal from the English "haha". Since this is commonly used in StarCraft matches, Blizzard, Starcraft's builders, decided to reference it in World of Warcraft (2004): each time a participant from the Horde faction forms "lol" using the /sa